Agile Business Change for July - August 2009

  1. New Business Change Specialist Group
  2. Kano and Moscow
  3. Undercover Documents

1) New Business Change Specialist Group

I'm pleased to announce the formation of a new BCS Business Change Specialist Group. Our inaugural meeting will be held on 16th September at 1800 in the BT Centre, Newgate Street, London. More details, including what the Group aims to achieve and an on-line booking form, can be found at here. Both BCS and non-BCS members will be welcome; the second group will need to register their details on-line before booking. There is no cost for either group.


2) Kano and Moscow

Kano analysis was created by Professor Noriaki Kano in the 1980s and is used to optimise a product by categorising its features by perceived customer value. In a simplified form, a product's features can be split into three types:

Essentials - those product features are essential for the customer to even consider buying it.
Linears - those product features that are linearly valuable, ie those where doubling an element of the feature is perceived as being twice as desirable.
Delighters - those product features that delight a customer - usually only a small number being necessary. Read more...


3) Undercover Documents

One of the fascinating things about consultancy is to see what information documentation employees find important, compared to what is officially published by the organisation.

On one occasion, I was directed repeatedly to a single-sided A4 document written by a single employee, which powerfully described how they saw themselves working five years hence. In a few paragraphs, the paper described the technologies, processes and interactions the employee might use. It was written informally and described a day in the life of the employee - it encapsulated the "work smarter, not harder" ethos and even outlined time set aside for research and thinking. Read more...


All best wishes for the month ahead.

Kind regards,
Marcus Price

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Agilier Ltd is an independent consultancy specialising in providing leading-edge business-change and technology services.

Published by: Agiler

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